A sub-category of the order getter sales classification in which salespeople locate and sell to new customers then once a sale is made pass this customers on to others in their organization who handle account maintenance.

A type of business purchase decision faced by buyers considering an important purchase but one the buyer has never or rarely made before and, consequently, will devote considerable time evaluating alternatives.

A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.

Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.