A offer, often associated with a purchase, in which a marketer provides customers a level of protection, beyond a Guarantee period, that covers repair or replacement of certain product components if found defective within some identified time frame.
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Detailed, sometimes highly researched, documents intended to establish credibility or offer insight into the capabilities of a company and its products or services.
A business classification that includes resellers who, in general, engage in distribution activities that come between a supplying party (e.g., manufacturer) and a purchasing party (e.g., retailer) but who do not sell to the final consumer.
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A form of contractual dependent channel arrangement where a wholesaler brings together and manages many independent retailers which may include having the retailers sharing the same name.
A distribution channel function where organizations purchase products from supplying firms with the primary intention of redistributing, often in smaller quantities, to other organizations such as retailers.