Media & Publications

Media and Publications

To help marketers maintain their competitive edge they need to stay on top of current issues. This section of KnowThis.com provides coverage of media and publications that report on business and marketing issues. Both the professional and academic media and publications are presented.

Area Coverage:

find links to thousands of media outlets and print publications including television, radio, magazines, newspapers and trade publications
offers resources including information on media issues including rating services and other news on media outlets
academics will find listings for marketing related journals
listing of links to web sites for major marketing print publications
listing of links to marketing publications that are exclusively web based

Marketing Stories for Topic Area

Ad Networks, Confusion Grow on Web (media buyers faces too many choices) Wall Street Journal (See Sub-Topic Area)
Nielsen Looks Beyond TV, and Hits Roadblocks (trying to extend reach beyond television ratings) New York Times (See Sub-Topic Area)
Why DVR Viewers Recall Some TV Spots (what is seen when viewers fast forward) Wall Street Journal (See Sub-Topic Area)
TNS Aims to Take Bite Out of Nielsen (competition in the television research market) Wall Street Journal (See Sub-Topic Area)
Print Ad Losses Far Outweigh Gains Online at Newspapers USA Today (See Sub-Topic Area)
Murdoch Intends to Drop WSJ.com Fee (another move to an ad-supported business model) New York Times (See Sub-Topic Area)