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Find Media Outlets and Media Buying
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Information, resources, reference and links related to media and other communications issues including locating media, media buys, placements, media buying and more. |
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Principles of Marketing Tutorials |
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This Topic Area is also Mentioned in the Following KnowThis.com Tutorials:
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The Weblinks Collection |
- ABYZ *At this site visitors will find an extremely detailed list of links to newspapers worldwide. Site also has a pretty good list of other media links such as magazines and online media sites.
- Advertising Age Datacenter *Offers reports and rankings of leading international advertising agencies, top media companies and top magazines. Some areas may require registration (free) to access.
- Advertising Media Internet Center *Provides information for anyone interested in the activities of media planners, buyers, sellers, and researchers. Must sign up (free).
- American Journalism Review *This magazine site offers links to a large number of media sources including magazines, newspapers and broadcast media.
- BRAD - British Rates and Data *For UK advertising this site offers access to rates for over 13,500 media outlets. Also provides data on activities of advertising agencies and leading advertisers.
- Cision *Offers high-end and expensive services for aiding in media placement including Bacon's media directory that lists information on thousands of reporters and media outlets.
- ClickZ - Media Buying *The ClickZ Network is mostly focused on internet advertising and offers regularly updated articles on several media-related areas including basics of media buying, media buying strategy and behavioral targeting.
- Gebbie Press: Media Links *Provides links to over 24,000, mostly US, media outlets including local TV stations, magazines, radio stations, and newspapers. Fee required.
- Media Jumpstation *Easy-to-use search feature for locating, mostly US, media including consumer and trade magazines, television and radio programs, and newspapers.
- MediaFinder *Searchable and categorized directory of over 95,000 publications. Unfortunately, publication title and type is all that is available in the free search option. To get more detail, including website address, requires subscription or take this information and look it up in a search engine!
- MediaPost Directory *Offers extensive listing of outlets but must be a member (free) to gain access to directories.
- NewsDirectory *Included in this large magazine directory are links to hundreds of business magazines and trade publications in several different categories.
- NewsLink *Good listing for finding newspaper, magazines, radio and television sites.
- Radio-Locator *Search engine for locating radio stations throughout the world. Can search by geographic location, format, call letters and even by radio stations that offer Internet streaming.
- Reed Business Information *This publisher offers access to dozens of media kits for its extensive magazine and trade journal holdings. Most are business-to-business publications.
- SRDS *While this is a major for-fee provider of media rates and data for the advertising industry, this site contains a number of useful FREE resources with the best being a selection of Media Planning and Buying Calculators for determining CMP for various media and calculators for evaluating television ratings.
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Media & Publications Main 