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Latest Marketing Stories
- YouTube Advertiser Exodus Highlights Perils of Online Ads (advertising platform draws concerns from advertisers) New York Times
- What's the Ideal Frequency for a Sales Quota? (determining the best compensation plan for salespeople) Harvard B-School Working Knowledge
- Titleist Maker Teed Off Over Costco's Cheap Golf Balls (leading retailer's under-priced store brand draws complaints from well-known top brand) USA Today
- Supermarkets Are Losing the Grocery Price War (example of competitions' effect on pricing decisions) USA Today
- That Review You Wrote on Amazon? Priceless (the impact of customer product reviews may have on sales) USA Today