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Supreme Court Backs Student in Dispute Over Used Textbook Sales
(impacts sale of copyrighted gray market goods)
NBC News
Posted:
March 19, 2013
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Marketing to Diversity: Lessons from U.S. Politics
(understanding cultural issues in marketing)
MillwardBrown
Posted:
March 13, 2013
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Localizasian
(consumer trends in Asia)
Trendwatching
Posted:
March 5, 2013
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Mi Casa Es Tu Casa
(consumer trends in Central and South America)
Trendwatching
Posted:
March 5, 2013
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How Apple Ended the iPad Trademark Saga: A Timeline
(obtaining the use of iPad name in China)
Fortune
Posted:
July 2, 2012
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Chasing China's Shoppers
(the challenge of targeting Chinese customers)
Wall Street Journal
Posted:
June 16, 2012
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Made Better in China
(product developments)
Trendwatching
Posted:
May 31, 2012
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7-Eleven Finds a Niche by Adapting to Indonesian Ways
(adapting to local markets)
New York Times
Posted:
May 31, 2012
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For Oreo, Cadbury and Ritz, a New Parent Company
(adopts a new name to reflect global company)
New York Times
Posted:
May 24, 2012
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Trademark Squatting in China Doesn't Sit Well With U.S. Retailers
(practice in China upsets companies)
Los Angeles Times
Posted:
March 28, 2012
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QVC Expands Into China With TV Retailing Joint Venture
(TV retailer seeks global position)
USA Today
Posted:
March 21, 2012
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Apple Threatened with iPad Shipment Ban in China Trademark Fight
(issue in international trade)
Time
Posted:
February 16, 2012
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Luxury Sales Boom in China, Where Giving Gifts is an Art
(a growing market)
USA Today
Posted:
January 17, 2012
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Louis Vuitton and the Traveling Chinese Consumer
(growth market for high-end products)
Knowledge @ Wharton
Posted:
January 9, 2012
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Picking Brand Names in China Is a Business Itself
(issues with brand naming)
New York Times
Posted:
November 22, 2011
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Branding China: From Maker To Innovator
(efforts to change image)
MillwardBrown
Posted:
April 18, 2011
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How to Sell Your Product in Canada
(consideration when targeting Canadian customers)
Inc. Magazine
Posted:
January 20, 2011
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Nation Branding: Shaking Off the Korea Discount
(how a country is using branding)
Knowledge @ Wharton
Posted:
January 14, 2011
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Brands Without Borders
(challenges when packaging for global market)
Brand Packaging
Posted:
November 10, 2010
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Public Relations in China: Dirty Tricks, Scandals
(unethical PR practices)
MSNBC
Posted:
October 26, 2010
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