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Can China's Big Shoe Brand Make Tracks in the U.S.?
(challenging the established brands)
Time
Posted:
April 2, 2010
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U.S. Food Giants Tailor Products, Marketing to International Palates
(challenges of marketing globally)
Los Angeles Times
Posted:
March 25, 2010
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How to Build a Brand Internationally
(steps for building a global brand)
Inc. Magazine
Posted:
February 3, 2010
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Amazon's Big Kindle Steps Into Global Arena
(expanding product distribution in growth market)
E-Commerce Times
Posted:
January 7, 2010
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Selling Overseas
Entrepreneur Magazine
Posted:
November 15, 2009
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Wal-Mart's Painful Lessons
(problems growing global market)
BusinessWeek
Posted:
October 15, 2009
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Small Country, Big Brands
(a look at brands from Switzerland)
Brandchannel
Posted:
August 26, 2009
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Handset Makers Agree to Standard Charger
(for European markets leading companies agree on product standardization)
BrandWeek
Posted:
July 9, 2009
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P&G's Trickle-Up Success: Sweet as Honey
(strategy of taking products from emerging markets and repackage for developed-countries)
BusinessWeek
Posted:
April 1, 2009
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Sales of Beer Go Flat in Emerging Countries
Wall Street Journal
Posted:
November 8, 2008
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The World's Most Competitive Countries
BusinessWeek
Posted:
May 16, 2008
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Kraft Reformulates Oreo, Scores in China
(adjusting product design to target market)
Wall Street Journal
Posted:
April 30, 2008
|
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Vodka-Maker Absolut Apologizes For Ad
(targeted to Mexico but sparks protests in U.S.)
MSNBC
Posted:
April 4, 2008
|
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Chocolatiers Look to Asia for Growth
(strategy and market statistics)
BusinessWeek
Posted:
January 20, 2008
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What Are You Giving Away? The Challenges of Marketing in Asia
Knowledge @ Wharton
Posted:
January 10, 2008
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Brand Managers' High-wire Act: Going Global and Staying Local
Knowledge @ Wharton
Posted:
November 2, 2007
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The Global Market: Translating and Localizing
(preparation for entering international market)
Sales & Marketing Management
Posted:
November 2, 2007
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How to Customize Your U.S. Branding Effort to Work Around the World
Adweek
Posted:
September 6, 2007
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Going Global
(legal issues when doing global promotion)
Promo Magazine
Posted:
July 6, 2007
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Scrambling To Bring Crest To The Masses In China
(expanding into rural areas)
BusinessWeek
Posted:
June 15, 2007
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