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China Marketing: Cracking the Code
(trying to reach Chinese consumers)
BusinessWeek
Posted:
June 8, 2007
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Battle of the Brands for Emerging Market Hearts
(international brand preference)
Synovate
Posted:
April 26, 2007
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Gone Global
(reasons to sell internationally)
Inc. Magazine
Posted:
April 6, 2007
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Zen and the Art of Selling Minimalism
(Japanese retailer tackles US market)
BusinessWeek
Posted:
March 30, 2007
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McDonald's Opens 1st Beijing Drive-Thru
CBS News
Posted:
January 19, 2007
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Rich Insights Into Low Income Consumers
(international research results)
Synovate
Posted:
December 1, 2006
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It's Miller Time In China
(beer battles)
BusinessWeek
Posted:
November 17, 2006
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Lost in Translation
(advice for translating the marketing message)
BrandChannel
Posted:
November 13, 2006
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Cultivating Consumers in Rural India
(product labs in rural locations)
Marketplace
Posted:
October 20, 2006
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How to Find a Reputable Overseas Rep
BusinessWeek
Posted:
October 13, 2006
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EU Goes Forward with Chinese Shoe Duties
BusinessWeek
Posted:
October 6, 2006
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Knowing When It’s Time to Take Your Brand Abroad
Chief Marketer
Posted:
August 25, 2006
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On Advertising: Passport to Success?
(global vs. local advertising)
International Herald Tribune
Posted:
August 9, 2006
|
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Does Globalization Threaten or Nurture Local Markets?
Brandchannel
Posted:
June 21, 2006
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Global Marketing is Wal-Mart's World Cup Goal
Wall Street Journal (via Bradenton Herald)
Posted:
June 13, 2006
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India: A Hot Brand Cimate?
(selling brands in India)
Brandchannel
Posted:
May 30, 2006
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Planning an Overseas Event? Read This First
Chief Marketer
Posted:
May 15, 2006
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Brand Magic in India
BusinessWeek
Posted:
May 12, 2006
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Putting A Local Spin On Your Global Brand
(packaging in global markets)
Brand Packaging
Posted:
May 9, 2006
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Understanding the Chinese Consumer
Harvard B-School Working Knowledge
Posted:
April 25, 2006
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