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Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
(companies respond quickly using social media)
Advertising Age
Posted:
February 7, 2013
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Why Email Spam Is on the Decline
(spammers move away from email to online advertising)
Fortune
Posted:
February 7, 2013
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Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
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Cyber Monday is No Longer a One-Day Tradition
(continued evolution of online shopping)
NBC News
Posted:
November 29, 2012
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Your Online Attention, Bought in an Instant
(bidding technologies to reach customers through reality of online advertising)
New York Times
Posted:
November 23, 2012
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Google Casts a Big Shadow on Smaller Web Sites
(understanding the power of the leading search engine)
New York Times
Posted:
November 4, 2012
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Retailers Find Profits With Paperless Receipts
(email receipts allow for promotion opportunities)
USA Today
Posted:
November 4, 2012
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Advertising Relearned for Mobile
(ads begin to take advantage of mobile devices)
New York Times
Posted:
October 29, 2012
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Small Players Seek an Alternative to the Expense of Pay-Per-Click
(small advertisers finding search ads too costly)
New York Times
Posted:
October 19, 2012
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Coke's Facebook Expert on How to Build a "Social" Brand
(insight on marketing using social media)
Fortune
Posted:
October 18, 2012
|
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Do Not Track? Advertisers Say ‘Don’t Tread on Us’
(growing rift between what advertisers want and what consumers want)
New York Times
Posted:
October 15, 2012
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Fan Sites Settle Children’s Privacy Charges
(issue of collection of information online)
New York Times
Posted:
October 4, 2012
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How Coke Got 52 Million Facebook Likes
(social marketing strategy)
Fortune
Posted:
October 3, 2012
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Mobile Ads: Here's What Works and What Doesn't
(what should be included in a mobile promotion strategy)
Wall Street Journal
Posted:
September 28, 2012
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Zillow and Other Sites Broaden Their Mission to Include Businesses
(the need to target new markets)
New York Times
Posted:
August 9, 2012
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No One Will Say the 'T' Word, But Internet Sales Tax Is All But Inevitable
(prediction of the end of tax-free shopping)
NBC News
Posted:
August 3, 2012
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Retailers, Lawmakers Revive Call for Internet Sales Tax
(demands for online retailers to collect tax)
NBC News
Posted:
July 26, 2012
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Amazon Leaps Into High End of the Fashion Pool
(takes on a new product category)
New York Times
Posted:
May 10, 2012
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(R)etail (R)evolution
(e-commerce grows worldwide)
Trendwatching
Posted:
April 26, 2012
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Internet Advertising Hits Record $31 billion
(2011 ad total)
Los Angeles Times
Posted:
April 19, 2012
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