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The Plan to Make Sears Shoppers Go Digital
(looks to revive business by emphasizing online purchasing)
BusinessWeek
Posted:
May 29, 2013
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Twitter Lets Brands Reach Viewers of Their TV Ads
(targeting advertising to specific social media activity)
New York Times
Posted:
May 25, 2013
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Retailers Count on Service to Win Over Web Shoppers
(overcoming the "showrooming" effect)
USA Today
Posted:
May 13, 2013
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How Do I Use Online Video Effectively in My Campaign?
(research and strategy for online video advertising)
MillwardBrown
Posted:
May 9, 2013
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Online Ads Can Now Follow You Home
(the advent of cross-screen marketing_
Wall Street Journal
Posted:
April 30, 2013
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Hungry and Lazy Consumers, Rejoice! It’s Getting Even Easier to Order Food
(ordering food via Xbox)
Time
Posted:
April 25, 2013
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The Ins and Outs of the Internet Sales Tax
(what to expect from Internet sales and sales tax)
BusinessWeek
Posted:
April 25, 2013
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AccuWeather vs. Weather Channel for Weather Domain Name
(controversy for domain names)
USA Today
Posted:
March 27, 2013
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Malls Must Move Beyond Shopping to Survive in Internet Era
(issues facing malls in Europe)
Reuters
Posted:
March 18, 2013
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Asia
(understand the e-commerce market in Asia)
Internet Retailer
Posted:
March 7, 2013
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The Demographics of Social Media Users — 2012
(good research report that contains useful stats)
Pew Internet & American Life Project
Posted:
March 4, 2013
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The Hazards of Celebrity Endorsements in the Age of Twitter
(how social media impacts celebrity promoters)
Knowledge @ Wharton
Posted:
March 1, 2013
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Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
(companies respond quickly using social media)
Advertising Age
Posted:
February 7, 2013
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Why Email Spam Is on the Decline
(spammers move away from email to online advertising)
Fortune
Posted:
February 7, 2013
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Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
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Cyber Monday is No Longer a One-Day Tradition
(continued evolution of online shopping)
NBC News
Posted:
November 29, 2012
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Your Online Attention, Bought in an Instant
(bidding technologies to reach customers through reality of online advertising)
New York Times
Posted:
November 23, 2012
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Google Casts a Big Shadow on Smaller Web Sites
(understanding the power of the leading search engine)
New York Times
Posted:
November 4, 2012
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Retailers Find Profits With Paperless Receipts
(email receipts allow for promotion opportunities)
USA Today
Posted:
November 4, 2012
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Advertising Relearned for Mobile
(ads begin to take advantage of mobile devices)
New York Times
Posted:
October 29, 2012
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