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How 'Kony' Clip Caught Fire Online
(social media and advocacy marketing)
Wall Street Journal
Posted:
March 13, 2012
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For $2 a Star, an Online Retailer Gets 5-Star Product Reviews
(the ethics of paying for product reviews)
New York Times
Posted:
January 28, 2012
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Showdown Over 'Showrooming'
(Target shows concern over shopper behavior)
Wall Street Journal
Posted:
January 25, 2012
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E*Trade’s Baby Creates the Most Online Buzz
(research report indicates top ads)
New York Times
Posted:
December 29, 2011
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It's a Very Facebook Christmas: Retailers Lean Heavily on Social Sites
(retailers embrace social media)
MSNBC
Posted:
November 30, 2011
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Merry Mobile Christmas: M-Commerce Takes Off
(growth in mobile purchasing)
USA Today
Posted:
November 19, 2011
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What's a QR Code and Why Should You Care?
(basics of scanable promotion codes)
USA Today
Posted:
November 3, 2011
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Ad Companies Have Their Hands, or Cookies, in Your Browser
(how online users are tracked)
Los Angeles Times
Posted:
November 3, 2011
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Businesses Just Want to Hear Your Voice
(the evolving click-to-call advertising method)
BusinessWeek
Posted:
October 21, 2011
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Want More Information? Just Scan Me
(the expanding use of QR codes)
New York Times
Posted:
September 25, 2011
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How Should Your Brand Capitalize on Social Media?
(keys to using social networks)
MillwardBrown
Posted:
September 14, 2011
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Can I Make My Ad Go Viral?
(what makes for successful viral ads)
MillwardBrown
Posted:
September 14, 2011
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EBay Tests Serendipitous Shopping
(advances in buyer recommendation techniques)
Forbes
Posted:
August 22, 2011
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Brands Now Direct Their Followers to Social Media
(brands promote their social media sites)
New York Times
Posted:
August 12, 2011
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Amazon Launches College Textbook Rentals Program
(new model for textbook access)
Los Angeles Times
Posted:
July 21, 2011
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Wal-Mart’s Rocky Path from Bricks to Clicks
(story beyond efforts at Internet retailing)
BusinessWeek
Posted:
July 21, 2011
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Customer Service
(contact technologies used by online retailers)
Internet Retailer
Posted:
July 8, 2011
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Does Social Media Have A Return On Investment?
(questions about effectiveness)
FastCompany
Posted:
July 8, 2011
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Amazon Won't Collect Sales Tax; Cuts Off California Affiliates
(sales tax issues a growing problem for online retailers)
Los Angeles Times
Posted:
June 30, 2011
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Classy Examples
(the challenge of selling high-end brands online)
Internet Retailer
Posted:
June 8, 2011
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