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The Price of a Jersey Sets Rugby Fans Against Adidas
(pricing difference upsets local fans)
New York Times
Posted:
August 25, 2011
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Spirit: Tickets Sales Soar From FAA 'Tax Holiday'
(removal of tax lowers price and increase sales)
USA Today
Posted:
August 1, 2011
|
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Amazon Launches College Textbook Rentals Program
(new model for textbook access)
Los Angeles Times
Posted:
July 21, 2011
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Brand Equity: What’s Price Got to Do With It?
(how price factors into customers' perceptions)
MillwardBrown
Posted:
June 8, 2011
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How to Disrupt an Overlooked Market
(innovators at pricing)
BusinessWeek
Posted:
June 8, 2011
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25 Ways of Downloading Angry Birds
(pricing strategy of popular game)
Fortune
Posted:
June 6, 2011
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The Price Is Right. Or Is it?
(lessons in price setting)
Wall Street Journal
Posted:
May 10, 2011
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Now to Sell Advertisers on Tablets
(figuring out what to charge for online content)
New York Times
Posted:
May 10, 2011
|
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Food Inflation Kept Hidden in Tinier Bags
(as costs rise packaging shrinks)
New York Times
Posted:
April 5, 2011
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McCormick's Alan D. Wilson on Pricing, Innovation and the 'Romance of Spice'
(marketing issues faced by spice maker)
Knowledge @ Wharton
Posted:
March 3, 2011
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Case Study: How to Raise Prices
(ramifications of raising price)
Inc. Magazine
Posted:
January 26, 2011
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States Try to Counter Supreme Court's Minimum-Price Ruling
(states look for ways around the ruling)
USA Today
Posted:
December 22, 2010
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3 Secrets of Successful Sales Quotas
(how to negotiate price)
Inc. Magazine
Posted:
November 14, 2010
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Catering to the Costco Mindset: Finding the 'Sweet Spot' in Quantity Discounts
(how to determine quantity discounts)
Knowledge @ Wharton
Posted:
October 30, 2010
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When 50 Percent Off Just Won’t Do
(price reduction by percent)
New York Times
Posted:
October 12, 2010
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Has Walmart's Price Chopping Come to an End?
(negative effects of cutting price)
Time
Posted:
October 12, 2010
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Retailers Go With Discounts for Halloween
(continued weakness in retail market)
New York Times
Posted:
October 8, 2010
|
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How Apple Plays the Pricing Game
(price as a marketing tool)
MSNBC
Posted:
September 7, 2010
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Pizza Hut Cuts Prices Again to Counteract the Slow Recovery
(drops price to revive sales)
New York Times
Posted:
August 19, 2010
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Stores Finding Deep Discounts Aren't Enough
(retailers finding discounts less effective)
MSNBC
Posted:
August 19, 2010
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