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Garmin, TomTom Slash Prices Amid Google Threat
(competitive pressures force price cut)
BusinessWeek
Posted:
December 9, 2009
|
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Costco Stops Carrying Coca-Cola Products
(squabble over pricing)
MSNBC
Posted:
November 18, 2009
|
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Burger King Franchisees Sue Over $1 Promotion
(claim they are losing money on the promotion)
MSNBC
Posted:
November 13, 2009
|
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The Accidental Hero
(Subway franchisee's suggestion leads to sales boom - includes video)
BusinessWeek
Posted:
November 10, 2009
|
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Price War, No Deals Barred
(retailers are not backing down to Wal-Mart's price cuts)
Los Angeles Times
Posted:
November 10, 2009
|
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Low-Cost Airlines Grab 30% of Travel Market vs. Traditional Rivals
(a market shift)
USA Today
Posted:
November 10, 2009
|
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Wal-Mart Announces Price Cuts for Holidays
(more price cuts from giant retailer)
MSNBC
Posted:
October 21, 2009
|
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Toys R Us Adds Layaway For Big-Ticket Items
(bringing back an old pricing strategy)
MSNBC
Posted:
October 20, 2009
|
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Book Wars! Wal-Mart, Amazon Slash Costs
(loss leader pricing strategy)
MSNBC
Posted:
October 17, 2009
|
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Procter & Gamble Cuts Prices to Adjust, But Sees Sales Rising
(responds to down economy is paying off)
USA Today
Posted:
September 11, 2009
|
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Slicing the Bread but Not the Prices
(strategy to improve product rather than lower price)
Wall Street Journal
Posted:
August 19, 2009
|
|
How to Discount (If You Insist)
(considerations when discounting)
BusinessWeek
Posted:
August 17, 2009
|
|
Six Keys for Successful Price Planning in a Shaken Economy
(strategies for setting price - PDF format)
Nielsen
Posted:
August 4, 2009
|
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Rebaters Face More Laws, Enforcement
DM News
Posted:
July 29, 2009
|
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Perception Isn't Everything to Shoppers
(price may alter perception but not purchasing)
Inc. Magazine
Posted:
July 20, 2009
|
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How to Use Dynamic Pricing: Lessons Learned from the San Francisco Giants
MarketingSherpa
Posted:
July 7, 2009
|
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Apple Cuts Prices Strategically
(strategy behind a pricing decision)
BusinessWeek
Posted:
June 13, 2009
|
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Yankees Slash Prices to Fill Costly Seats At New Park
(baseball club revamps pricing strategy)
Wall Street Journal
Posted:
May 2, 2009
|
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T.G.I. Friday's Joins the Bargain Dining $5-Meal Club
(recession forcing more food companies to lower prices)
USA Today
Posted:
April 29, 2009
|
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An Expert's Guide to Discounting
BusinessWeek
Posted:
April 25, 2009
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