Principles of Marketing Tutorials
The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject. Each tutorial allows visitors to KnowThis.com to provide comments. We encourage you to do so. In this way we can continue to build these tutorials into the best available on the Internet. Our current tutorials are listed below. To access a topic click on the link.
Marketing BasicsMarketing ResearchCustomers and MarketsProductDistributionPromotionPricingMarketing ManagementOther Topics |
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Samples of Marketing TutorialsPackaging: Final Customer Package This relates to the package the final customer receives in exchange for their payment. When the final customer makes a purchase he or she is initially exposed to the Primary Package – the outermost container that is seen and touched by the final customer. This primary package can be further divided into the following:First-Level Package - |
KnowThis.com's FREE textbook quality Principles of Marketing tutorial series
KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, 