Principles of Marketing Tutorials
The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject. Each tutorial allows visitors to KnowThis.com to provide comments. We encourage you to do so. In this way we can continue to build these tutorials into the best available on the Internet. Our current tutorials are listed below. To access a topic click on the link.
Marketing BasicsMarketing ResearchCustomers and MarketsProductDistributionPromotionPricingMarketing ManagementOther Topics |
Samples of Marketing TutorialsThe PLC and Marketing Planning With a basic understanding of the PLC, we now turn to how this is used in marketing planning. As we will see, the PLC helps the marketer understand that marketing decisions must change as a product moves from one stage to another. For example, marketers will find that what works when appealing to Innovators in the Introduction stage is differ KnowThis: Marketing Basics Book396 pages - Only $25
|
KnowThis.com's FREE textbook quality Principles of Marketing tutorial series 
