Principles of Marketing Tutorials

Principles of Marketing TutorialKnowThis.com's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

Each tutorial allows visitors to KnowThis.com to provide comments.  We encourage you to do so.  In this way we can continue to build these tutorials into the best available on the Internet.

Our current tutorials are listed below.  To access a topic click on the link.

Marketing Basics

KnowThis: Marketing Basics Book

New for 2012

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Packaging: Final Customer Package
This relates to the package the final customer receives in exchange for their payment. When the final customer makes a purchase he or she is initially exposed to the Primary Package – the outermost container that is seen and touched by the final customer. This primary package can be further divided into the following:First-Level Package -…

Read more...