Principles of Marketing Tutorials

Principles of Marketing TutorialKnowThis.com's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

Each tutorial allows visitors to KnowThis.com to provide comments.  We encourage you to do so.  In this way we can continue to build these tutorials into the best available on the Internet.

Our current tutorials are listed below.  To access a topic click on the link.

Marketing Basics

Samples of Marketing Tutorials

Doing Research Right
Marketing research is a process that investigates both organizations and people. Of course, organizations are made up of people so when it comes down to it, marketing research is a branch of the social sciences. Social science studies people and their relationships and includes such areas as economics, sociology and psychology. To gain und…

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