Main > Marketing Tutorials > Advertising >
 

Types of Advertising

If you ask most people what is meant by "type" of advertising, invariably they will respond by defining it in terms of how it is delivered (e.g., television ad, radio ad, etc.). But in marketing, type of advertising refers to the primary "focus" of the message being sent and falls into one of the following four categories:

  1. Product-Oriented Advertising
  2. Image Advertising
  3. Advocacy Advertising
  4. Public Service Advertising
< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.