Buying Differences: Size of Purchases

For products that are regularly used and frequently purchased, businesses will often buy a larger volume at one time compared to consumer purchases.  Because of this business purchasers often demand price breaks (e.g., discounts) for higher order levels.

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The Importance of Good Customers
For marketers simply finding customers who are willing to purchase their goods or services is not enough to build a successful marketing strategy. Instead, as we note in our definition of marketing in the What is Marketing? tutorial, marketers should look to manage customers in a way that will “identify, create and maintain satisfying rela…

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