Main > Marketing Tutorials > Business Buying Behavior >
 

How Businesses Buy

To cap our discussion of the business market we now look at how purchasing decisions are made.  Business purchasing follows the same five-step buying process faced by consumers:

  1. Need Recognition
  2. Search
  3. Evaluate Options
  4. Purchase
  5. After-Purchase Evaluation. 

While the steps are the same as consumer purchasing, the activities occurring within each step are quite different as we discuss below.

< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Influential Stakeholders
Besides dealing with various governmental groups, marketers must also pay close attention to other groups that can affect marketing activity. The most important of these groups are those that have an interest or stake in the company. While such groups are not backed directly by the power of a government they can still command a great deal o…

Read more...