How Businesses Buy

To cap our discussion of the business market we now look at how purchasing decisions are made.  Business purchasing follows the same five-step buying process faced by consumers:

1. Need Recognition
2. Search
3. Evaluate Options
4. Purchase
5. After-Purchase Evaluation. 

While the steps are the same as consumer purchasing, the activities occurring within each step are quite different as we discuss below.

• Types of Business Purchase Decisions  :BACK
• NEXT:  Purchase Decision Steps 1 and 2