Main > Marketing Tutorials > Business Buying Behavior >
 

How Businesses Buy

To cap our discussion of the business market we now look at how purchasing decisions are made.  Business purchasing follows the same five-step buying process faced by consumers:

  1. Need Recognition
  2. Search
  3. Evaluate Options
  4. Purchase
  5. After-Purchase Evaluation. 

While the steps are the same as consumer purchasing, the activities occurring within each step are quite different as we discuss below.

< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.