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Main > Tutorials > Business Buying Behavior >

How Businesses Buy

To cap our discussion of the business market we now look at how purchasing decisions are made.  Business purchasing follows the same five-step buying process faced by consumers:

  1. Need Recognition
  2. Search
  3. Evaluate Options
  4. Purchase
  5. After-Purchase Evaluation. 

While the steps are the same as consumer purchasing, the activities occurring within each step are quite different as we discuss below.

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