How Businesses Buy

To cap our discussion of the business market we now look at how purchasing decisions are made.  Business purchasing follows the same five-step buying process faced by consumers:

  1. Need Recognition
  2. Search
  3. Evaluate Options
  4. Purchase
  5. After-Purchase Evaluation. 

While the steps are the same as consumer purchasing, the activities occurring within each step are quite different as we discuss below.

Add comment

 

Security code
In the space below enter the code found in the above box.
Click for New Code

Site Info

More Info