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Careers in Marketing

Millions of people around the world are pursuing careers in marketing. These include marketing manager, those employed in advertising and other promotion areas, salespeople, and many, many more. In fact, when you consider how many different jobs fall under the heading of marketing, it is estimated that worldwide over 30% of all workers work in marketing.

Careers in MarketingIn this tutorial we will look at marketing careers.  We will examine the types of marketing jobs that are available including looking at job descriptions and salary ranges.  We will also look at strategies job seekers can follow to find a marketing position.

 

Coming soon we will discuss these issues in greater detail. For now though, we do offer links to useful Careers in Marketing resources as well as links to Marketing Stories.

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Samples of Marketing Tutorials

External Influences: Group Membership
In addition to cultural influences, consumers belong to many other groups with which they share certain characteristics and which may influence purchase decisions. Often these groups contain Opinion Leaders or others who have major influence on what the customer purchases. Some of the basic groups we may belong to include:Social Class – r…

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