Main > Marketing Tutorials > Data Collection: High-Cost Secondary Research >
 

Consulting Firms

Consulting firms consist of individuals who specialize in particular business areas such as by job function (e.g., human resource management), business need (e.g., strategy development) or industry (e.g., transportation). In addition to working for individual clients, consulting firms also produce reports covering their specialties that are made available to the general public. By and large the bigger the consulting firm the more valid and reliable are the reports they produce.

One group of companies to consider as a starting point is large accounting firms. Nearly all the major accounting firms now have divisions focused on management consulting. These divisions regularly make available industry reports.

< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.