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Company Information: Annual ReportsFor publicly traded companies annual reports to shareholders may allude to quantitative information regarding the markets in which a company operates. For instance, these reports may mention the company’s market position within a particular product category. The reports may also suggest spending levels for marketing efforts as well as problems the company experienced while selling within a market. Most publicly traded companies place their annual reports on their website but there are also one-stop clearing houses that collect these reports.
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Low-Cost Secondary ResearchMore ResourcesKnowThis: Marketing Basics Book420 pages - Only $30
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KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, 
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