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Primary Research - Advantages

  • Addresses Specific Research Issues – Carrying out their own research allows the marketing organization to address issues specific to their own situation. Primary research is designed to collect the information the marketer wants to know (Step 2) and report it in ways that benefit the marketer. For example, while information reported with secondary research may not fit the marketer’s needs (e.g., different age groupings) no such problem exists with primary research since the marketer controls the research design.
  • Greater Control – Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected. In this way the marketer can decide on such issues as size of project (e.g., how many responses), location of research (e.g., geographic area) and time frame for completing the project.
  • Efficient Spending for Information - Unlike secondary research where the marketer may spend for information that is not needed, primary data collections’ focus on issues specific to the researcher improves the chances that research funds will be spent efficiently.
  • Proprietary Information – Information collected by the marketer using primary research is their own and is generally not shared with others. Thus, information can be kept hidden from competitors and potentially offer an “information advantage” to the company that undertook the primary research.
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19 Comments

  1. LostOne makes this comment

    December 19, 2011

    Thank you for publishing this. It helped me so much when it came to understanding my business teacher .

  2. Jerimiah makes this comment

    November 14, 2011

    Thank you for this information. It helped me with my homework.

  3. kayleigh makes this comment

    October 19, 2011

    Thanks this was useful.

  4. dc makes this comment

    September 15, 2011

    Thank you, very useful info.

  5. Shae makes this comment

    June 17, 2011

    This work really helped me to fully understand the different research that an individual can undertake and what the pros and cons are. Thank you for publishing this.

  6. Penina makes this comment

    April 17, 2011

    Thanks, the info has helped me in my Marketing Information and Research school work.

  7. James makes this comment

    March 24, 2011

    Thanks you, this information helped me complete certain parts of my IT and Business course work.

  8. sista makes this comment

    March 08, 2011

    Very interesting information - Thanks.

  9. H makes this comment

    January 26, 2011

    Thank you, it was very helpful.

  10. tafari makes this comment

    October 11, 2010

    This is very good information. I don't think I could have done my CMP coursework without it.

  11. lauren makes this comment

    October 02, 2010

    Thank you very much, this has assisted me in completing my business assignment. Much appreciated.

  12. Kunal makes this comment

    May 18, 2010

    The info given here is pretty useful! Cheers people.

  13. manny makes this comment

    March 16, 2010

    Helped me a lot.

  14. Band P makes this comment

    March 06, 2010

    Great Work, Thank a lot

  15. Dominic makes this comment

    February 09, 2010

    Very helpful.

  16. mark makes this comment

    January 26, 2010

    thanks a lot! this helped me doing my Business and Management assignment!

  17. joe makes this comment

    January 22, 2010

    Thanks for the information helped a lot.

  18. Jonny makes this comment

    January 11, 2010

    This also helped me and my class and more info should be posted about secondary too!!!!

  19. Lauren makes this comment

    December 08, 2009

    This has helped me ALOT with my business coursework, more of this should be posted on this website, great job!

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