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Qualitative Data: Personal Interviews

Talking to someone one-on-one allows a researcher to cover more ground than may be covered if a respondent was completing a survey. The reason lies with the researcher’s ability to dig deeper into a respondent’s comments to find out additional details that might not emerge from initial responses.

Unfortunately, individual interviewing can be quite expensive and may be intimidating to some who are not comfortable sharing details with a researcher.

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1 Comment

  1. Anne makes this comment

    March 26, 2010

    I love this website, the notes here are easier to understand than my lecture notes.

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