Qualitative Data: Personal InterviewsTalking to someone one-on-one allows a researcher to cover more ground than may be covered if a respondent was completing a survey. The reason lies with the researcher’s ability to dig deeper into a respondent’s comments to find out additional details that might not emerge from initial responses. Unfortunately, individual interviewing can be quite expensive and may be intimidating to some who are not comfortable sharing details with a researcher.
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Samples of Marketing TutorialsAdvertising Trends: Digital Convergence Like most areas of marketing, advertising is changing rapidly. Some argue that change has affected advertising more than any other marketing function. For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence o |


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