What are Channels of Distribution?

In the Business Buying Behavior Tutorial, we describe a supply chain as consisting of all parties and their supplied activities that help a marketer create and deliver products to the final customer. For marketers, the distribution decision is primarily concerned with the supply chain’s front-end or channels of distribution that are designed to move the product (goods or services) from the hands of the company to the hands of the customer. Obviously when we talk about intangible services the use of the word “hands” is a figurative way to describe the exchange that takes place. But the idea is the same as with tangible goods. All activities and organizations helping with the exchange are part of the marketer’s channels of distribution.

Activities involved in the channel are wide and varied though the basic activities revolve around these general tasks:

Ordering
Handling and shipping
Storage
Display
Promotion
Selling
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Comments

#7 kelly 2012-08-30 08:05

Its amazing getting it so clear, thanks for making me know the activities of channels in business.

#6 seb 2012-02-23 07:04

Thanks, it was a real help for my school work.

#5 sue 2011-10-28 20:36

This was very informative and helpful. Thank you.

#4 Mike 2011-06-05 23:10

Thanks for this. It really helped me with my business assignment for school.

#3 marsh 2011-03-21 07:37

This information on channels of distribution was very useful in our class test thanks.

#2 hari 2010-10-05 11:11

Its very useful in guiding management students, particularly in the field of marketing. Thank you.

#1 Manvendra 2010-03-05 04:02

Site provides very practical information of marketing. A few more topics could be added.

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