New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > How to Write a Marketing Plan >

Analysis: Current Competitor(s)

Examine the main competitors serving the same target market. For much more detail on analyzing competitors see the Preparing a Market Study tutorial. This section may also benefit from the use of comparison tables. (Length: 3-4 pages).

  • Describe direct competitors in terms of:
    • Target markets served
    • Product attributes
    • Pricing
    • Promotion
    • Distribution including the distributor network
    • Services offered
  • Discuss competitor’s strengths and weaknesses:
    • May need to consider much more than just marketing issues such as:
      • financial standing
      • target market perception
      • R & D capabilities
  • Discuss competitive trends:
    • May need to include discussion of future competitive threats
Comments (1)Add Comment
feedSubscribe to this comment's feed
...
written by Lucky, October 16, 2009
It is really helped me out doing my assignment. Thanks,

Write comment
smaller | bigger

security code
Write the displayed characters


busy
< Prev   Next >
 
 

© 1998-2009 KnowThis LLC. All rights reserved.