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Analysis: Current Competitor(s)

Examine the main competitors serving the same target market. For much more detail on analyzing competitors see the Preparing a Market Study tutorial. This section may also benefit from the use of comparison tables. (Length: 3-4 pages).

  • Describe direct competitors in terms of:
    • Target markets served
    • Product attributes
    • Pricing
    • Promotion
    • Distribution including the distributor network
    • Services offered
  • Discuss competitor’s strengths and weaknesses:
    • May need to consider much more than just marketing issues such as:
      • financial standing
      • target market perception
      • R & D capabilities
  • Discuss competitive trends:
    • May need to include discussion of future competitive threats
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3 Comments

  1. ismaill makes this comment

    May 13, 2011

    KnowThis.com has for long time been my true assistant in preparing notes for 'principles of marketing' to my students.

  2. sarath makes this comment

    April 12, 2010

    Really helpful info. Thanks

  3. Lucky makes this comment

    October 16, 2009

    It is really helped me out doing my assignment. Thanks,

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