Main > Marketing Tutorials > How to Write a Marketing Plan >
 

Analysis: Current Competitor(s)

Examine the main competitors serving the same target market. For much more detail on analyzing competitors see the Preparing a Market Study tutorial. This section may also benefit from the use of comparison tables. (Length: 3-4 pages).

  • Describe direct competitors in terms of:
    • Target markets served
    • Product attributes
    • Pricing
    • Promotion
    • Distribution including the distributor network
    • Services offered
  • Discuss competitor’s strengths and weaknesses:
    • May need to consider much more than just marketing issues such as:
      • financial standing
      • target market perception
      • R & D capabilities
  • Discuss competitive trends:
    • May need to include discussion of future competitive threats
< Prev   Next >

1 Comment

  1. Lucky makes this comment

    October 16, 2009

    It is really helped me out doing my assignment. Thanks,

Add Comment

 

How to Write a Marketing Plan

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Brand Names and Brand Marks
At a very basic level branding is achieved through the use of unique brand names and brand marks. The brand name, which may be either the individual product name or a name applied to a group or family of products, is important for many reasons including suggesting what the product is or does (e.g., Mop-and-Glow). The name is also what we ut…

Read more...