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Analysis: External Forces

Describe trends, events, conditions that are external (usually uncontrolled by the company) that may impact the company’s product(s) or the market. (Length: 1-2 pages)

  • Areas of consideration:
    • social and cultural
    • demographic
    • economic
    • technological
    • political
    • legal, regulatory, ethical
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1 Comment

  1. bolajoko makes this comment

    July 26, 2009

    Thanks for this piece of information

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How to Write a Marketing Plan

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