Analysis: Summary

In an effort to provide an easy to visualize summary of the product(s) consider using one or more of the following commonly used product/market analysis tools. (Length: 1 page)

• Planning With the Product Life Cycle
• Boston Consulting Group Growth/Share Matrix
• General Electric Market Attractiveness Matrix

Finally, summarize all information in the Situational Analysis. (Length: 1 page)

Provide a SWOT analysis for the company’s product(s) that includes:

• Strengths
• Weaknesses
• Opportunities
• Threats

• Analysis: External Forces  :BACK
• NEXT:  Part 3: Marketing Strategy and Objectives