Main > Marketing Tutorials > How to Write a Marketing Plan >
 

Implementation

Provide a discussion of how and by whom the plan will be carried out. (Length: 1-2 pages)

  • Detailed schedule of tasks and those responsible:
    • Breakdown by important tactical marketing decisions
      • Best presented in a Gantt chart format.
    • Identify those responsible for each important task:
      • If unsure leave generic
        • e.g., advertising agency, web hosting company, distributors, etc.
< Prev   Next >

7 Comments

  1. Sebastian makes this comment

    November 15, 2011

    Many thanks for the plan outline. It is helping me a lot to write my study marketing plan. Thanks once again.

  2. KnowThis.com makes this comment

    November 28, 2010

    A lot of this will depend on the business/industry for which the plan is being created. For Measurements the best place to include this is in the Performance Analysis section since this appears to be associated with determining how the decisions are working. Issues covered should be pretty straight forward as indicated in that section of the tutorial. As for layout, standard tables could be used. Controls could be discussed in a few places but are probably best handled in the Implementation section. Here you may want to talk about what controls are being used, why these are being used, how these are triggered and what will happened if these are triggered.

  3. sarah makes this comment

    November 28, 2010

    I have been asked to include measurements and controls' in my plan. Where would you place this, and how do you suggest layout, method of measurement?

  4. Charles makes this comment

    November 17, 2010

    I was giving workshop about "How to prepare a Marketing Plan" for many years. I found that this is the most practical format of Marketing Plan. Thanks

  5. Sam makes this comment

    April 13, 2010

    Very helpful! Starting a massage therapy business and I believe a marketing plan will give me an edge while I build up clientele.

  6. Hugh makes this comment

    March 25, 2010

    I'm a designer and art director by training who segued into advertising and marketing because I prefer the big picture over the small bits. I'm self educated in Marketing strategies and this has helped very much. Thanks

  7. Matt makes this comment

    December 27, 2009

    Really helpful! Thanks for much for taking the time to post this.

Add Comment

 

How to Write a Marketing Plan

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.