Implementation

Provide a discussion of how and by whom the plan will be carried out. (Length: 1-2 pages)

Detailed schedule of tasks and those responsible:
- Breakdown by important tactical marketing decisions
  - Best presented in a Gantt chart format.
- Identify those responsible for each important task:
  - If unsure leave generic
    - e.g., advertising agency, web hosting company, distributors, etc.

Performance Analysis :BACK
NEXT: Part 6: Additional Considerations

Comments

#7 Sebastian 2011-11-15 10:05

Many thanks for the plan outline. It is helping me a lot to write my study marketing plan. Thanks once again.

#6 KnowThis.com 2010-11-28 11:02

A lot of this will depend on the business/indust ry for which the plan is being created. For Measurements the best place to include this is in the Performance Analysis section since this appears to be associated with determining how the decisions are working. Issues covered should be pretty straight forward as indicated in that section of the tutorial. As for layout, standard tables could be used. Controls could be discussed in a few places but are probably best handled in the Implementation section. Here you may want to talk about what controls are being used, why these are being used, how these are triggered and what will happened if these are triggered.

#5 sarah 2010-11-28 10:18

I have been asked to include measurements and controls' in my plan. Where would you place this, and how do you suggest layout, method of measurement?

#4 Charles 2010-11-17 14:18

I was giving workshop about How to prepare a Marketing Plan for many years. I found that this is the most practical format of Marketing Plan. Thanks.

#3 Sam 2010-04-13 10:46

Very helpful! Starting a massage therapy business and I believe a marketing plan will give me an edge while I build up clientele.

#2 Hugh 2010-03-25 10:52

I'm a designer and art director by training who segued into advertising and marketing because I prefer the big picture over the small bits. I'm self educated in Marketing strategies and this has helped very much. Thanks

#1 Matt 2009-12-27 12:02

Really helpful! Thanks for much for taking the time to post this.

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