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Part 1: Introduction

Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing plan. This part also includes organizational background information, which may be particularly important if the audience for the plan is not familiar with the company, such as potential financial backers.

This part of the plan contains two key components:

  1. Purpose of the Marketing Plan
  2. Organization Mission Statement

Some of the information, in particular the mission statement, may require the input of upper-management. The information in this part will prove useful later in the plan as a point of reference for material that will be introduced (e.g., may help explain pricing decisions). In cases in which there are separately operated divisions or SBU, there may also be mission statements for each.

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8 Comments

  1. Mica makes this comment

    October 05, 2011

    Thank you very much. This plan outline helped me so much for my media class.

  2. Rachel makes this comment

    September 03, 2011

    This helps a lot with my marketing project! Many thanks!

  3. Justin makes this comment

    January 18, 2011

    Marketing is a very competitive environment which depends on whoever comes out with the best approach to soliciting their product.

  4. frank makes this comment

    December 29, 2010

    This helps to make a good and productive marketing plan.

  5. Ashraf makes this comment

    December 27, 2010

    This is very helpful for someone making a good marketing plan.

  6. nodir makes this comment

    April 20, 2010

    Spot on... many thanks.

  7. mfm makes this comment

    April 16, 2010

    This is very good work and easy way to learn about marketing.

  8. Sumedha makes this comment

    April 04, 2010

    Thanks very much. This is very useful.

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