Part 1: Introduction

Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing plan. This part also includes organizational background information, which may be particularly important if the audience for the plan is not familiar with the company, such as potential financial backers.

This part of the plan contains two key components:

  1. Purpose of the Marketing Plan
  2. Organization Mission Statement

Some of the information, in particular the mission statement, may require the input of upper-management. The information in this part will prove useful later in the plan as a point of reference for material that will be introduced (e.g., may help explain pricing decisions). In cases in which there are separately operated divisions or SBU, there may also be mission statements for each.

Comments  

 
#8 Mica 2011-10-05 14:38
Thank you very much. This plan outline helped me so much for my media class.
 
 
#7 Rachel 2011-09-03 20:04
This helps a lot with my marketing project! Many thanks!
 
 
#6 Justin 2011-01-18 17:18
Marketing is a very competitive environment which depends on whoever comes out with the best approach to soliciting their product.
 
 
#5 frank 2010-12-29 06:06
This helps to make a good and productive marketing plan.
 
 
#4 Ashraf 2010-12-27 00:24
This is very helpful for someone making a good marketing plan.
 
 
#3 nodir 2010-04-20 04:26
Spot on... many thanks.
 
 
#2 mfm 2010-04-16 01:15
This is very good work and easy way to learn about marketing.
 
 
#1 Sumedha 2010-04-04 13:54
Thanks very much. This is very useful.
 

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