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Main > Tutorials > How to Write a Marketing Plan >

Part 2: Situational Analysis

The situational analysis is designed to take a snapshot of where things stand at the time the plan is presented. It covers much of the same ground covered in the Preparing a Market Study tutorial, so those preparing a Marketing Plan should check this out as well.

This part of the Marketing Plan is extremely important and quite time consuming. For many, finding the metric needed in this section may be difficult, especially for those entering new markets. Anyone in need of numbers should look the Data Collection: Low-Cost Secondary Research tutorial, which may offer ideas for inexpensively locating the numbers Marketing Plan writers may need. For those who can afford to spend to locate marketing metrics, the Data Collection: High-Cost Secondary Research tutorial will also be of value.

The situational analysis covers the following key areas:

  • Current Products
  • Current Target Market
  • Current Distributor Network
  • Current Competitors
  • Financial Analysis
  • External Forces
Comments (3)Add Comment
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written by Ashima, September 16, 2009
Hey,

This is great work and really helpful. I just switched careers into marketing and this is helping me a lot with my new job.

Thanks,

Ashima
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written by felanver, September 15, 2009
Wow!!! Nice work, really great and it helps me a lot on how to construct a mini marketing plan..

Thanks a lot!!
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written by Dena Crain, August 16, 2009
In a couple of hours, I got this far in your list of tutorials. Already, thinking through the topics for consideration I am discovering things I can do to make my business work better by increasing sales. I cannot wait to see what other productivity ideas come to me as I work through your tutorials. Thanks again!

I think this is the perfect site for any sole proprietor who needs a bit of help and cannot afford to pay professionals to do the job for them - well done!

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