Part 4: Tactical Marketing ProgramsThis is the heart of the marketing plan. It contains descriptions of detailed tactics to be carried out to achieve the objectives and goals established in Step 3. It is typically the longest section of the plan, often representing 50% or more of total page count. In this section details and timetables are presented for six key decision areas:
Preferably this section includes a brief summary of current marketing decisions (see Part 2: Situational Analysis) so readers of the plan can easily compare what was planned to what is planned.
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How to Write a Marketing PlanMore ResourcesKnowThis: Marketing Basics Book396 pages - Only $25
Samples of Marketing TutorialsData Collection: High-Cost Secondary Research As we saw in the Data Collection: Low-Cost Secondary Research tutorial, there are many sources marketers can turn to in order to obtain research information. However, while research seekers can get lucky finding information through inexpensive means, the realty is that, in many situations, locating in-depth, numbers-related market information |
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