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Part 5: Budgeting, Performance and ImplementationIn many ways this part of the marketing plan is the area that will ultimately "sell" the plan to those who have the power to give final approval. This step consists of three key topics:
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How to Write a Marketing PlanMore ResourcesKnowThis: Marketing Basics Book420 pages - Only $30
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KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, 
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October 31, 2009