Part 6: Additional Considerations
The final major section in the Marketing Plan prepares the reader for potential situations that may affect the plan. In this way the reader is provided with a somewhat more balanced picture of what the company may face as it attempts to implement the plan. (Length: 2-3 pages)
1. Internal Factors
- Discuss company factors that may affect the plan
- e.g., loss of funding sources, loss of key personnel, current plan is linked to success to other products that may not reach their goals, production problems, etc.
2. External Factors
- Discuss outside factors that may affect the plan
- e.g., supply chain problems, competitor reaction, technological developments, legal environment, societal changes, economic issues, governmental concerns, etc.
3. Research Limitations
- Discuss problems that may exist with the research information on which assumptions are being made
- e.g., difficult to find solid data on a certain subject
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Comments (4)
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written by Nalin, October 21, 2009
written by Nalin, October 21, 2009
Thanks for the information. It helped me to create a good marketing plan.
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written by orobosa osabuohien, October 08, 2009
written by orobosa osabuohien, October 08, 2009
I really benefited from this tutorial but i would have appreciated an example of already written plan.
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