Purpose of the Marketing Plan

The main body of the Marketing Plan often starts with the planner providing the rationale for the plan. The tasks associated with this section are to (Length: 1 paragraph):

1. Offer brief explanation for why this plan was produced

• e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.

2. Suggest what may be done with the information contained in the plan

• e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.

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