Purpose of the Marketing Plan

The main body of the Marketing Plan often starts with the planner providing the rationale for the plan. The tasks associated with this section are to (Length: 1 paragraph):

1. Offer brief explanation for why this plan was produced

e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.

2. Suggest what may be done with the information contained in the plan

e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.

Part 1: Introduction :BACK
NEXT: Organization Mission Statement

Comments

#4 fazrin 2012-05-25 12:35

This is the good example for everyone.

#3 Jasma 2012-05-03 02:52

Thanks for the help, it provided me with lots of knowledge and helped me with decisions and planning.

#2 Deepak 2011-05-28 08:39

Thanks, this is an informative site.

#1 Justin 2011-01-23 21:19

Always expand your product to increase your sales for the years to come. Never be satisfied with the status quo from the previous year.

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