New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > How to Write a Marketing Plan >

Setting the Marketing Budget

This section should lay out spending requirements necessary for meeting the plan's objectives. It is expected that several tables and graphs will be presented along with narratives explaining important budget issues. (Length: 2-3 pages)

  • Outline spending requirements for each tactical marketing decision
    • Breakdown each tactical category
      • e.g., types of advertising, types of services offered, marketing research expense, etc.
    • Show detailed spending timetable by:
      • Month
      • Year
    • Show spending by:
      • Product (if plan is for more than one)
      • Segment/Geographic area
      • Distribution Network/Channel
Comments (0)Add Comment
feedSubscribe to this comment's feed

Write comment
smaller | bigger

security code
Write the displayed characters


busy
< Prev   Next >
 
 

© 1998-2009 KnowThis LLC. All rights reserved.