Tactical Decisions: Additional Considerations
(These may be optional.)
In this section include a discussion of other marketing decision areas. Two additional areas – customer support service and marketing research – are provided though it is possible others exist. (Length: 1 page or less each) - Customer Support Services
- Brief summary of current customer support services decisions:
- types offered:
- e.g. call center, online, service desk, walk-up, on-site
- customers being serviced:
- e.g., current customers, potential customers, distributor network
- service delivery method:
- e.g., internally managed, contracted, partnership arrangement
- Identify planned changes
- Summarize changes
- Justify changes:
- Due to results
- Due to research
- Due to competition
- Other
- Describe planned changes
- Objectives
- e.g., availability, response time, satisfaction level
- Types offered
- Customers being serviced
- Service delivery method
- Spending and timetables
- Market Research
- Brief summary of current market research efforts
- Projects
- e.g., completed, in process, under consideration
- Research responsibility
- e.g., internally managed, contracted, partnership arrangement
- Identify planned changes
- Summarize changes
- Justify changes:
- Due to results
- Due to research
- Due to competition
- Other
- Describe planned changes
- Objectives
- e.g., customer analysis, market analysis, competitor analysis, exploratory
- Projects
- Service responsibility
- Spending and timetables
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