Main > Marketing Tutorials >
 

Internet Marketing

Note: This is an evolving tutorial with more to be added.

It seems that everyone wants to be on the Internet. And for good reason. It is safe to say it is the most important new method for conducting business in the last 50 years if not longer. Unfortunately, many marketers jumped in with little knowledge of how to do it right. Internet marketing experts agree that anyone who is interested in doing business on the Internet should take time to learn about what it is they are getting into.

Next >

1 Comment

  1. Katie makes this comment

    January 27, 2010

    Good overall coverage of internet marketing, I think a lot has changed in internet marketing in the last 6 months with social media playing a huge part for companies, this needing to be utilised in a productive and planned way. A marketing strategy that has a plan for the next six months is something that should be worked out by the company or its marketing company.

Add Comment

 

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Managing Products
In the Product Decisions tutorial, we showed that marketers are confronted with many issues when building the product component of their marketing strategy. While product decisions represent just one aspect of marketer’s overall activities, these decisions are often the most important because they lead directly to the reasons (i.e., benefi…

Read more...