Customer Service Trends: Revenue GeneratorsCompanies that maintain a customer service staff have found that these people not only can help solve customer problems but they may also be in a position to convince customers to purchase more. Many companies are now requiring sales training for their customer service personnel. At a basic level customer service representatives may be trained to ask if customers are interested in hearing about other products or services. If a customer shows interest then the representative will transfer the customer to a sales associate. At a more advanced level the representative will shift to a selling role and attempt to get the customer to commit to additional product purchases.
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Samples of Marketing TutorialsResearch Trends: Merging Data Sources The wide range of technologies used to gather data has led to the creation of data centers where information is stored. Today many of these data centers are sharing information with other centers in a manner that offers the marketer a fuller picture of their customers. For instance, as we will discuss in the Managing Customers Tutorial, man |


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