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Innovation in MarketingMarketers in many industries know that innovation through new product development is vital to remain competitive. But product decisions are not the only areas affected by new developments. As we’ve discussed throughout the Principles of Marketing Tutorials, innovation can affect almost all marketing areas. Below is a sampling of how innovation has affected different marketing areas:
Many of the benefits shown above are driven by the evolution of the Internet. The Internet is transforming how all functional areas of an organization perform work. However, it can be argued that no functional area has been more affected than marketing. Throughout the Principles of Marketing Tutorials we have seen evidence of how the Internet has impacted marketing. Over the next decade it is expected that the Internet’s effect on marketing will continue to grow and marketers are well served to embrace this.
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Managing External ForcesMore ResourcesKnowThis: Marketing Basics Book420 pages - Only $30
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