Modes of Transportation ComparisonIn the chart below the six main modes of transporting products are compared for each of the key transportation features. Also shown are the estimated percentages of product movement (i.e., freight traffic) that occurs within the United States for the five modes that handle tangible products. These percentages are taken from the 2006 Statistical Abstracts of the United States and reflect estimates as of 2001.
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Samples of Marketing TutorialsInteraction Type: Personal vs. Non-Personal Promotions involving real people communicating with other people is considered personal promotion. While salespeople are a common and well understood type of personal promotion, another type of promotion, called controlled word-of-mouth promotion (a.k.a., buzz marketing), is emerging as a form of personal promotion. Unlike salespeople who a |


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