Physical Product Handling

An often overlooked area of inventory management involves the actions and skills needed to prepare a product to move from one point to another. Some products require special attention be given to ensure the product is not damaged during shipment. Such efforts must be carefully balanced against increased costs that arise (e.g., stronger packaging) in order to provide greater protection to products. Because of this, many marketers will accept the fact that some small level of damage to occur during the distribution process.

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Importance of Marketing Research
Research, as a general concept, is the process of gathering information to learn about something that is not fully known. Nearly everyone engages in some form of research. From the highly trained geologist investigating newly discovered earthquake faults, to the author of best selling spy novels gaining insight into new surveillance techniq…

Read more...