New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Managing the Advertising Campaign >

Advertising Message Testing

Before choosing a specific message marketers running large advertising campaigns will want to have confidence in their message by having potential members of the targeted audience provide feedback. The most popular method of testing advertising for the marketer (or their ad agency) is to conduct focus groups where several advertising messages are presented. On the Internet, advertising delivery technology allows for testing of ads by randomly exposing website visitors to different ads and then measuring their response.

Comments (0)Add Comment
feedSubscribe to this comment's feed

Write comment
smaller | bigger

security code
Write the displayed characters


busy
< Prev   Next >
 
 

© 1998-2009 KnowThis LLC. All rights reserved.