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Marketing Education

Marketing EducationThose involved in marketing teaching and training, whether on the academic or professional side, serve a key role in marketing. In this tutorial we will examine the impact of marketing education. We will look at how marketing education has evolved from its early roots in economics to its standing today as a leading business discipline.

The coverage is directed at both teachers and students and will include such issues as:

  • ideas and resources for teaching a marketing course
  • information on conducting academic research including research funding and information on marketing journals and other publications
  • information for students such as student competitions and locating student marketing internships

Coming soon we will discuss these issues in greater detail. For now though, we do offer links to useful Marketing Education resources as well as links to Marketing Stories.

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Samples of Marketing Tutorials

Comparison of Markup Methods
So why do some use Markup-on-Cost while others use Markup-on-Selling-Price? One answer is that it is a traditional way for resellers in certain industries to discuss how they arrive at price (e.g., "We only make 5% of the price of the product."). But many feel the reason is that Markup-on-Selling-Price serves as an aid to company promotion be…

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