New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Marketing Planning and Strategy >

General Strategies: Market Expansion

With this strategy marketers look to grow overall sales in one of two ways:

  • Grow Sales with Existing Products – With this approach the marketer seeks to actively increase the overall sales of products the company currently markets. This can be accomplished by:
  1. getting existing customers to buy more
  2. getting potential customers to buy (i.e., those who have yet to buy)
  3. selling current products in new markets.
  • Grow Sales with New Products – With this approach the marketer seeks to achieve objectives through the introduction of new products. This can be accomplished by:
  1. introducing updated versions or refinements to existing products
  2. introducing products that are extensions of current products
  3. introducing new products not previously marketed.
Comments (0)Add Comment
feedSubscribe to this comment's feed

Write comment
smaller | bigger

security code
Write the displayed characters


busy
< Prev   Next >
 
 

© 1998-2009 KnowThis LLC. All rights reserved.