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Types of Marketing Strategy

One of the most important concepts of the marketing planning process is the need to develop a cohesive marketing strategy that guides tactical programs for the marketing decision areas. In marketing there are two levels to strategy formulation:

  • General Marketing Strategies
  • Decision Area Strategies
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1 Comment

  1. Kabelo Diphoko makes this comment

    September 01, 2009

    You are 100 percent professional.

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