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Research Trends: Affordable Research

For many years formal research projects were considered something that only the largest marketers could afford due to the expense of carrying out relevant research. However, the technologies discussed above make it affordable for companies of all sizes to engage in research that were financially prohibitive just few years ago. For instance, surveying customers is quick and easy using one of the many online survey services which charge low fees to create, distribute and analyze results.

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Samples of Marketing Tutorials

Examples of Research in Marketing
As noted, marketing research is undertaken to support a wide variety of marketing decisions. The table below presents a small sampling of the research undertaken by marketing decision area. Many of the issues listed under Types of Research are discussed in greater detail in other parts of the Principles of Marketing Tutorials.

Marketing Dec…

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