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Research Trends: Privacy Concerns

The continual demand for customer information, along with advances in technology and the merging of information sources, has lead marketing organizations to gather information in ways that raise concerns among privacy advocates. Many customers are unaware of the amount and nature of the data marketers collect. As new information gathering techniques and technologies emerge customer response to issues of privacy may determine whether these methods are feasible or forbidden.

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1 Comment

  1. bg makes this comment

    July 28, 2010

    Excellent source of information. Enjoyed the tutorials. Information is very precise.

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