Main > Marketing Tutorials > Planning with the Product Life Cycle >
 

Development Stage of the PLC

The Product Life Cycle begins long before a product is brought to market. While technically sales do not start until the next stage, marketers must address many of the same issues they will face once the product is launched. Much of what happens in the Development stage follows our discussion of New Product Development in the Managing Products tutorial, where market research is the key element in planning. Most of what occurs in this stage is experienced only by companies who are on the forefront of innovation of a new product form. In our discussion, the Development stage is divided into two distinct sub-stages:

  • Early Development
  • Late Development
< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.