Main > Marketing Tutorials > Planning with the Product Life Cycle >
 

Introduction Stage of the PLC

This stage represents the launch of the new product form by one or more companies. It is done only after the marketer has created a detailed Marketing Plan. In many cases tactical marketing decisions (i.e., product, price, promotion, distribution, target market) have been adjusted as the product has gone through the Development stage. The Introduction stage is divided into two distinct sub-stages:

  • Early Introduction Stage
  • Late Introduction Stage
< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.