Part 3: Market Metrics

Included in this section are:

• Size estimates (current and future) for:
  • Overall market
    • Current size
    • Potential size
    • Actual penetration of current products/service within the total market
  • Individual market segments
    • Current size
    • Potential size
    • Actual penetration of current products/service within the total market
  • Usage rates
    • Frequency of product purchases
• Growth estimates (current and future) for:
  • Overall market
  • Individual market segments

• Part 2: Description of the Market  :BACK
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