Main > Marketing Tutorials > Product Decisions >
 

Consumable Product Features

Features are characteristics of a product that offer benefits to the customer. In most cases, the most important features are those associated with the consumable product since they are the main reason a customer makes a purchase. For this tutorial we separate the benefits of consumable product features into two groups:

  1. Functional Benefits
  2. Psychological Benefits
< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.