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Key Product DecisionsThe actual product is designed to provide the core benefits sought by the target market. The marketer offers these benefits through a combination of factors that make up the actual product. Below we discuss in detail four key factors that together help shape the actual product. These factors include:
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Product DecisionsMore ResourcesKnowThis: Marketing Basics Book420 pages - Only $30
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KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, 
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